In 2000 Rob Hetrick, owner of ROCK of WNY, started installing docks after school and on the weekends, at the time he was 16 years old! Since then he has turned his after school job into a thriving business on Chautauqua Lake by offering his clients quality and reliable service. Rob and the crew of ROCK of WNY work hard to ensure every lakefront customer is satisfied with the level of service they provide at a competitive price.

In 2016 ROCK of WNY acquired M & M Enterprise, Lake Sector. With this purchase we now are able to provide our customers with lift sales, dock sales, barge service and boat winterization and storage.


Many people have asked, "Why did you name the business ROCK?" ROCK is an acronym for the owner's names ROb, Caroline (Rob's daughter) and Kacie, Rob's wife.