Rob Hetrick, owner of ROCK of WNY, started installing docks after school and on the weekends in 2000, at the time he was 16 years old. Since then he has turned his after school job into a thriving business on Chautauqua Lake by offering his clients quality and reliable service. Rob and the crew of ROCK of WNY work hard to ensure every lakefront customer is satisfied with the level of service they provide at a competitive price.

In 2015 we added Shoreline Restoration, Streambank Stabilization and new septic and driveway builds to our list of services. Since then we have completed many projects for satisfied clients from the Chautauqua Country Watershed, Chautauqua County Soil & Water, private residences and many more.

In 2016 ROCK of WNY acquired M & M Enterprise, Lake Sector. With this purchase we were now able to provide our customers with lift sales, dock sales, barge service, boat winterization and storage.

In 2020 we were awarded the Platinum Dealer award from ShoreStation for providing our customers with high quality, reliable, lifts and docks. Thank you to all of our customers who helped up attain this goal! We look forward to continuing to provide you with premium waterfront equipment in the years ahead.

In 2020 we purchased a 45,000 square ft building in Westfield, NY. This enabled us to provide on site storage and we will be opening out new storefront, ROCKTerra in November 2021. We will showcase ShoreStation boat lifts and docks, Aqualounge docks as well as being a full service Stihl Outdoor Power Equipment dealer.

Rob lives with his wife, Kacie and daughter, Caroline in Mayville, NY. Mayville is the county seat of Chautauqua County and is located at the Northern end of Chautauqua Lake.